My first sales job ever was selling something that I am very passionate about. I instantly did well at the job even though I hadn’t really learned sales fully, but I did well for two reasons.
- I genuinely liked the people I was selling to and wanted to help them
- I was passionate about the product
With point 1, I did a lot of work to have a personal connection with the people I was selling to. My idea was that by the end of the sales presentation I was doing, I wanted to be in genuine rapport with the prospect.
With point 2. I was passionate about the product. I genuinely thought it would make the lives of whoever I was talking to better and since I genuinely liked who I was talking to, I really wanted to help them. It became easy to overcome objections. Imagine you have something that is going to make the life of your close friend better. That friend gives an objection, of course you are going to be able to overcome it! You have true passion.
No matter what I sell, I try to never lose that passion. To quote Warren Buffett, “Without passion, you don’t have energy. Without energy, you have nothing.”
CWT Sales 