The interesting thing that I have noticed from salespeople is that they are often obsessed with getting their closing percentage up. Makes sense, right? If they are closing 20% of people, and they can get that up to 30% of people they will obviously make more money. This is true and this should be a goal, but I’ve always believed that the best way to increase sales is to simply talk to more people.
Here’s what I believe: there is no person in history that has been in sales for a long time with a 100% close rate. Some people simply won’t be sold. The great thing is that there’s a lot of people who will be sold out there. I’ve always been a huge revenue producer and that is because I don’t waste time with people that aren’t going to buy. I identify those people early and then focus on the one’s that I can actually sell. Perhaps I could spend so long with a prospect with no intention of buying that I do end up converting them to a customer, but it would take so long that I could have sold to way more people instead during that time.
Sales is also a numbers game. Really, the best way to outsell everyone else is to simply talk to more people than the rest. That’s the truly amazing thing about sales is that oftentimes the ones who work the hardest make the most money.
Subscribe to the blog by entering your email below!
Also, check out our list of services here – Services
CWT Sales 